Jenn Watts
ADHD Life & Weight Loss Coach · Template Customization + Marketing Plan
The client: Jenn Watts is an ADHD life and weight loss coach on a mission to help neurodivergent women see that traditional weight loss programs were never built for their brains. She has a podcast, a free guide called the Calm Method, and a growing community. What she needed was a home base that pulled it all together and turned casual visitors into subscribers.
The approach: For this project, I started with a professionally designed Squarespace template and customized it around Jenn's brand and goals. I'm a big believer in this approach for coaches and personal brands. Starting from a strong foundation keeps the budget reasonable and the timeline short, and all the creative energy goes into what actually matters: making it feel unmistakably like Jenn.
What I did: I tailored the design around a moody forest green, soft neutrals, and handwritten script accents that give the site a warm, personal feel, like a conversation over coffee rather than a corporate coaching pitch. Jenn's photography is front and center throughout, because when you're the brand, people need to meet you the moment they land.
I structured the homepage around her two biggest assets: the podcast and the free Calm Method guide, each with its own clear call to action. Lower on the page, the newsletter signup offers the free guide in exchange for an email, turning the website into a list-building machine instead of just a pretty brochure. An Instagram feed in the footer keeps the connection going after visitors leave.
Beyond the website, I also created a marketing plan for Jenn, mapping out how the podcast, freebie, newsletter, and social channels work together to grow her audience and move people toward coaching.
The result: A warm, personal site that works hard behind the scenes. Every path leads somewhere useful, whether that's hitting play on the podcast, downloading the guide, or joining the list. And because it was built through smart template customization, Jenn got a polished, professional presence without a custom-build price tag.
Squarespace customization and marketing strategy by Eva at Collins Creative.
